The etymological root for the word “cellular” is ‘little chamber’. Similar to the panopticon, the smart phone can be seen as both the tower and as the cell, being that it serves as the eyes, ears, time and space. Since Bentham’s panopticon, an additional control mechanism has appeared. Where technology has mutated, it has created digital versions of the individual, giving enterprise a better understanding of the user and the opportunity to capitalise on this understanding. This encompasses the observation of patterns of behaviour to decipher the human psyche using technology. Deleuze’s understanding of control being in harmony with physical freedom and choice is a relevant and important one. In his book, Two Regimes of Madness: Texts and Interviews 1975-1995, Deleuze demonstrates this by declaring: “Control is not discipline. You do not confine people with a highway. But by making highways, you multiply the means of control… people can travel infinitely and ‘freely’ without being confined while being perfectly controlled.” (Deleuze, 2016:327).

I made this video by recording my hands moving in various ways. My recording methods included: greenscreen, studio lighting, shadows and an over-head projector. I used Premiere Pro during post-production where I placed four different shots equally across the frame and played them simultaneously, but then decided to add additional shots and duplicated the videos several times. My aim was to fill the frame with so many cells that the result made the 'data' from the 'watch tower' look like TV static.